The Festival Rock y Ruedas de Avándaro (also known as the Festival de Avándaro or simply Avándaro) was a historic Mexican rock festival held on September 11–12, 1971, on the shores of Lake Avándaro near the Avándaro Golf Club, in a hamlet called Tenantongo, near the town of Valle de Bravo in the central State of Mexico.
The festival, organized by brothers Eduardo and Alfonso Lopez Negrete’s company Promotora Go, McCann Erickson executive and sports promoter Justino Compean and Telesistema Mexicano producer Luis de Llano Macedo, took place at the height of La Onda and celebrated life, youth, ecology, music, peace and free love, has been compared to the American Woodstock festival for its psychedelic music, counterculture imagery and artwork, and open drug use. A milestone in the history of Mexican rock music, the festival was estimated to have drawn from 100,000 to 500,000 concertgoers.
The Mexican hippies, called “jipitecas” by Catholic priests and scholars created a multidisciplinary movement called La Onda (The wave). In accordance to their hippie values, La Onda did not advocate a violent overthrow, but it did advocate change. By 1969 the government had already banned the musical Hair after a unique performance of it in Acapulco, censuring the rock band Los Shakes (which included stars Pixie Hopkin, Mayita Campos and Nono Zaldivar), investigating impresario Alfredo Elias Calles (grandson of late president Plutarco Elias Calles) and deporting foreign actors and producers like Michael Butler, Gerome Ragni and James Rado.
Such actions were heavily covered by local and American media like The New York Times and Time. Writer Carlos Monsivais, who witnessed the event, wrote an extensive article about the incident in his book Dias de guardar